Golf Influencer Paige Spiranac Takes on Executive Role with Innovative Grass League
Paige Spiranac, one of golf’s most influential voices with over 11 million followers across social media platforms, has officially transitioned into a leadership role behind the scenes of the Grass League—a fresh, team-based Par‑3 golf circuit entering its second season. Announced in late May, this move marks a major pivot from Spiranac’s renowned presence on the green and in fans’ feeds to strategic growth and brand-building in the front office.
🎯 A Natural Extension for the “OG Golf Influencer”
Spiranac’s role is comprehensive. She will oversee brand development, digital marketing, fan engagement, content creation, sponsorship outreach, and talent recruitment. In essence, she’s leveraging the same marketing savvy that fueled her own brand to amplify the league’s profile.
During an Instagram Q&A takeover, Spiranac shared her passion for marketing and enthusiasm for nurturing emerging talent:
“Marketing and brand development is a huge passion of mine…”
Her involvement reflects not only her personal evolution but also the direction of modern golf—where entertainment, community, and brand storylines are becoming as vital as swing mechanics.
🏌️ The Grass League: High-Stakes Par‑3 with Personality
Founded in Tempe, Arizona, the Grass League introduced illuminated Par‑3 tournaments featuring mixed rosters of amateurs and pros. Its appeal? Accessibility, energy, and a fan-first brand message.
Notable features include:
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Team-based scramble format under LED lights
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Eleven franchises stretching across the U.S. and Canada
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Media partnerships with NBC/Peacock and Golf Channel for live coverage
Prize pools are modest but meaningful: winners recently earned around $40,000, with runners-up and third-place teams receiving smaller consolation awards—highlighting Grass League’s blend of sporty competitiveness and innovative flair .
💡 Why Paige’s Appointment Matters
Spiranac’s background is a uniquely powerful asset:
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Credibility in golf – College athlete, pro contender, and two-time All-Conference honoree.
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Digital-first media experience – Built a massive brand through engaging swing tips and lifestyle content.
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Savvy business instincts – Partnered with major brands (PXG, PointsBet, Maxim) and envisioned future roles like tour commissioner.
Her new position is widely hailed as strategic. Grass League described Spiranac as “THE OG golf influencer” with “an incredible mind for new age sports media,” while media outlets applauded her as a smart, high-powered hire.
📈 What’s Next for Spiranac & Grass League
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Brand-building: Expanding league presence via storytelling and personality-driven content.
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Talent pipeline: Scouting and guiding fresh faces—she’s excited about players like Austin Quick, whose charisma and backstory fit Grass League’s ethos .
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Event expansion: After initial success in Arizona, the league now heads to California’s Goat Hill Park in August, with a final championship planned for December.
Bottom line: Paige Spiranac’s shift into the Grass League’s front office isn’t just a career milestone—it signals a new phase where golf influence, entertainment storytelling, and strategic brand development collide. As this young league gains momentum, Spiranac’s leadership may well define the future of golf—and its next wave of stars.