From Grand Slam titles to business boardrooms, Maria Sharapova has made a seamless pivot from tennis royalty to wellness queenpin. Her $10 million wellness empire is not just a passion project—it’s a highly curated lifestyle brand that has captivated celebrities, CEOs, and high performers seeking the secret sauce behind elite athletic success. But what’s most intriguing? They’re following her routine quietly, almost religiously, without fanfare.
After retiring from tennis, Sharapova didn’t just fade into the background. She leaned into what she knew best: discipline, structure, and longevity. Today, she’s the global wellness ambassador for Aman Resorts, co-hosting elite retreats like the “Performance & Recovery Immersion” in Thailand and “Building Mental Resilience” in Greece. These are not just vacations—they’re transformative bootcamps in paradise, offering meditation, breathwork, cold therapy, IV infusions, movement training, and gourmet clean dining. Think of them as luxury wellness labs for high-functioning bodies and minds.
But Sharapova’s influence extends far beyond luxury retreats. She’s also a savvy investor and brand builder. Her candy line, Sugarpova, adds a playful twist to her otherwise disciplined persona, while her stake in Supergoop underscores her commitment to long-term health—especially skin protection, something she swears by even off the court. Add to that her investment in Therabody, known for its game-changing recovery tech like the Theragun, and it becomes clear that her empire is built on more than just aesthetics—it’s about performance, inside and out.
Celebrities are eating it up—literally and figuratively. What draws them to Sharapova’s world isn’t just her fame, but the authenticity of her habits. Unlike some wellness influencers who preach without practice, Maria lives her brand. Her mornings begin with a half-liter of Evian water, resistance band warm-ups, core workouts, Pilates, and high-intensity interval training. Her skincare routine? Just as disciplined—daily SPF, facial tools, and the kind of consistency only a former pro athlete could maintain. Her routine isn’t aspirational—it’s replicable. And that’s the magic.
What makes her methods so appealing is that they’re holistic yet practical. Sharapova follows the 80/20 rule: 80% clean eating, 20% indulgence. Her mindset tools—meditation, journaling, visualization—aren’t buzzwords; they’re non-negotiables. And unlike the fleeting fads of Hollywood detoxes and juice cleanses, her approach is sustainable. It’s built for longevity and peak performance, not just red carpet optics.
Sharapova has distilled the grueling training regimens of a professional athlete into a polished, accessible routine anyone can adopt. Her empire speaks to those who want to feel elite without spending hours in a gym or locked in a cryotherapy chamber. It’s not about doing more, it’s about doing better—with intention, precision, and style.
In a world obsessed with fast fixes and fad wellness, Maria Sharapova is playing the long game. And from the looks of it, the smartest people in the room are quietly following her lead.