Serena Williams, the legendary 23‑time Grand Slam champion, recently made headlines once again—not for her formidable back‑hand, but for a personal announcement that made waves at the international stage. Speaking at Sport Beach 2025 in Cannes, France, the tennis icon revealed that she and her sister Venus are launching a brand‑new video podcast this August on X (formerly Twitter), a project that’s already generating buzz across media and sports circles .
On stage with X CEO Linda Yaccarino, Serena confirmed that the podcast—co‑hosted alongside Venus—will drop this fall, with an exclusive debut scheduled for August on X Originals before becoming available on other audio platforms . The announcement reflects Serena’s commitment to authenticity and connection, offering fans an intimate look behind the scenes of the Williams sisters’ lives long after their unprecedented tennis careers have ended.
The podcast’s format? Promising a series of candid interviews, it will spotlight “visionaries, creators and rule‑breakers passionate about shattering the status quo.” Serena and Venus emphasized their eagerness to share personal stories, dive into critical discussions, and connect with audiences “in a way we’ve never done before” . Serena elaborated during a separat panel session at Cannes, highlighting their intention to explore vital topics like Black maternal health, women’s sports, business, and motherhood .
The selection of X as the launchpad isn’t random. Serena noted that during their tennis careers, social media was still in its infancy, and fans got little insight into their true personalities. Now, with X’s massive user base—around 600 million monthly active users—and an open feedback loop, the sisters believe they can shape a more honest and direct narrative .
Behind the scenes, this venture is powered by Nine Two Six Productions, Serena’s multimedia company, which has a track record of elevating female and diverse voices through film, sport, and digital content. The new podcast adds to a growing portfolio under her leadership, reinforcing her evolution from sporting legend to influential media entrepreneur .
Choice guests are expected to range from entrepreneurs to cultural provocateurs—maybe even the likes of Jeanie Buss, whom Serena mentioned as an inspiration for her success in business . The sisters’ excitement about unfiltered conversations was palpable: Serena proclaimed, “The world’s not ready for the real conversations… this isn’t just tennis, it’s our unfiltered truth” .
This announcement is significant not only because it’s a rare joint media project from two sports icons, but also because it acts as a strategic pivot into the content space. Following their retirement—Serena in August 2022 and Venus last year—the sisters have been investing in business, wellness, and media; now, they’ll add “podcast hosts” to their credentials.
Fan reactions have been electric. On X and Instagram, users praised the announcement, saying it was “about time” we got to hear the real Serena and Venus. Hashtags like #SisterTalk and #XSports trended on the platform shortly after the reveal .
Looking ahead, anticipation is building. First-look visuals of the studio setup are expected to drop via The Hollywood Reporter, and subsequent episodes promise rich storytelling, fresh insights, and the irrepressible charm of two sisters whose bond remains as strong off-court as on. For fans of tennis, culture, and dynamic storytelling, this podcast marks a compelling summer to fall transition—one where Serena and Venus Williams once again play center stage, this time as voices shaping conversations far beyond the baseline.
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In summary, Serena’s personal announcement at Sport Beach 2025 signifies a bold new chapter: a video‑podcast launching in August on X Originals, produced by Nine Two Six Productions, and co‑hosted with Venus. It’s a space for unfiltered dialogue, big ideas, and heartfelt storytelling—an authentic extension of their legacy, and a welcome treat for their millions of fans.