Paige Spiranac has become one of the most recognizable names in the sports and social media universe, but the question that keeps swirling around her glittering career remains fiercely debated: is she making millions because she’s a golf talent—or because she’s mastered the art of sex appeal? In a world where likes and clicks translate into cash, Spiranac’s story has sparked admiration and controversy in equal measure.
At the core of her empire is social media. With over 4 million followers on Instagram and millions more across TikTok and X, Spiranac can reportedly command anywhere from $8,500 to $12,000 per sponsored post, dwarfing the earnings of many active PGA and LPGA professionals who grind week after week on tour. Her photos, often featuring tight tops, plunging necklines, and cheeky humor, rake in engagement numbers that brands crave. Critics have slammed her for “selling sex rather than sport,” while supporters argue that she’s simply leveraging what the internet wants—and there’s nothing wrong with monetizing her image.
But Spiranac’s income streams go far deeper than thirst-trap photos and viral trick shots. One of her most surprising—and controversial—ventures is OnlyPaige, a subscription-based platform where fans pay for exclusive photos, behind-the-scenes golf content, and personalized videos. Though she’s quick to clarify that it’s not an adult site, many still raise eyebrows at the provocative branding and marketing. Yet it’s estimated that OnlyPaige alone brings in six figures annually, cementing Spiranac as one of the few athletes willing to toe the line between influencer and pinup star.
Beyond digital platforms, Spiranac is a prolific brand partner. She’s inked deals with major golf and lifestyle brands like Callaway, 18Birdies, Swag Golf, PointsBet, and fitness apparel companies. These partnerships contribute hundreds of thousands to her bottom line, transforming her into a marketing machine who sells not just golf clubs—but the dream of a glamorous lifestyle. Her ability to blend beauty, humor, and athleticism has brands clamoring to sign her, even as purists lament that the sport’s focus is drifting away from skill and toward social spectacle.
Less known—but equally impressive—is Spiranac’s career as a columnist and media personality. She writes for Golf Magazine, appears in the Sports Illustrated Swimsuit issue, and hosts a podcast called Playing A Round with Paige. These projects bring both credibility and fresh income, showing she’s more than just a pretty face. In a twist few predicted, she even co-founded a fitness program, leveraging her physique and athletic background to generate cash from the wellness industry.
Still, controversy clings to Spiranac’s name like a stubborn shadow. Traditionalists argue that she’s exploiting sexuality to sell a brand rather than promoting golf as a sport. Others celebrate her as a businesswoman who’s flipped the script and built a multimillion-dollar empire on her own terms.
Whatever side you land on, there’s no denying one thing: Paige Spiranac has cracked the code to influencer stardom. Whether it’s for her swing—or her curves—she’s turned golf’s staid image upside down and made herself a fortune in the process.